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Are you receiving a steady flow of customers from your website? If the answer is no then you are advised to pay attention anf take notes. It's not as difficult as you think to get your website ranking among the first pages of Google, Bing, Yahoo, or any online directory you are placed in. The key is to get the site keywords, words and phrases customers would normally enter into search engines to find answers to their problems.
On page SEO is the process of including key keywords into your site content so search engines can easily crawl your site and rank it highly in search results. Here are 9 free SEO tips to direct traffic to your website:
- Identify popular keywords and phrases. Search Engine Optimization is most productive when the chosen keywords generate more than 1,000 monthly searches. Google provides a FREE keyword tool to help you chose the keywords that are both relevant and productive to your industry.
- Web search engine optimization. If your keyword is flower shop try to purchase the domain name flowershop.com from GoDaddy.com or your favorite domain name reseller. If you can’t purchase an exact match, don't panic. Play around with try slightly different variations that separate words with hyphens or try adding a suffix to the end of the phrase. For example, you might use flowershopcolorado.com or flowershopdenver.com.
- Part of onpage SEO strategy is incorporating that keyword-rich domain name into the URLs of the site’s subpages. That means, for instance, one of your URLs might read flowershopdenver.com/locations.
- One of the most vital free SEO tips is to incorporate the main keyword into the title of the web page as well as into the meta tag.
- Add keywords into headings to boost onpage SEO. Search engines will identify terms placed into heading text, such as heading 1 or heading 2.
- Use special formatting to highlight keywords is another of the critical free SEO tips. In this SE optimization tactic, format keywords with boldface type, underlining, or italics to boost search engine visibility.
- Photos are another important onpage SEO tactic. In addition to adding visual interest for the reader, they also increase SEO if you add the keyword to the ALT tag for each image. (The ALT tag is the brief description that appears when a user mouses over an image.)
- One of the easiest free SEO tips is to add the main keyword to the first and last sentence on each web page.
- Incorporating keywords throughout the site’s content is another of the must-have free SEO tips. The number of times a keyword appears on a single page is often expressed as a percentage coined keyword density. For example, if a keyword is used five times on a page that has 100 words, the keyword density is 5%. Typical density ranges from less than 1% to about 5%. A higher onpage SEO density makes the content hard to read and practically begs the reader to hit the “back” button.
Not sure what meta tags are or where to enter an ALT tag? Your web developer or web designer will. Make sure he or she has your keyword list and knows you’re using an on page SEO strategy. A good developer will be able to incorporate keywords into those spots that increase search engine visibility.
You’re going to invest time and resources into building a website, so give it the best chance for success by driving traffic with search engine optimization. Start incorporating these free SEO tips into your online marketing strategy today.
79 Web Creations is a Colorado based Web Design & Internet Marketing firm offering stunning designs and innovative marketing strategies guaranteed to work. This tip has been a part of the FREE SEO/Web Tips blog.
