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Internet Marketing

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Our team of experts can take your Internet Marketing campaign to new peaks. In order to be successful on the world wide web you need to have a strong Internet presence. There are so many competing businesses trying to survive on the web that you and your business have to stand out above the rest.

At 79 Web Creations, we use the most effective and natural methods to help you reach Internet stardom! We believe that practicing good techniques, hard work and determination will produce astounding results.

Our Internet Marketing services include:

 

Search Engine Optimization-

Search Engine Optimization (SEO) is the art and science of making web pages attractive to the search engines. The goal of search engine optimization is to have your website ranked in the top ten internet search hits that appear on the first page. Why is it important to be on the first page? It’s important because the average internet user doesn’t click on any of the sites listed on the second or third page. Out of sight, out of mind. One website owner reported a two hundred and ten percent increase on her e-commerce sight when she had her webpage redesigned for optimal search engine optimization.

 

Social Media Optimization-

 Social Media Optimization (SMO) is a form of social media marketing that is geared towards building online traffic to a website resulting from social media sources such as video sharing sites, podcasts, blogs, social networking sites and other online communities. The idea is to structure a website so that it increases its linkability, makes tagging and bookmarking easy, is highly visible in social media sites, rewards inbound links and encourages other social media channels such as blogs to spread the content. In addition the making the website more SMO friendly, companies need to participate actively in social networking sites, target the proper audience and create content that naturally spreads. SMO differs from search engine optimization (SEO) which is focused on delivering traffic from search engine rankings, but definitely complements it as an ideal online marketing strategy. Like SEO, SMO attracts customers, builds brand awareness and establishes customer trust.

 

Affilate Marketing

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Email Marketing

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

  • sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
  • sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
  • adding advertisements to email messages sent by other companies to their customers, and
  • sending email messages over the Internet, as email did and does exist outside the Internet (e.g., network email and FIDO).

 

Pay Per Click Marketing

Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Blogging Campaigns

Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers and explain features of their products and services.

Many organizations use blogs with their user community. This allows them to share and preview product features, functions, and benefits before the products are released. Blogs are an excellent way to gather feedback and to make sure products meet the needs of users. Blogs have become the next generation marketing tool to corporate websites which merely post collateral and do not provide any interactive feedback. Blogs are also supplementary to a User Group. User Groups happen annually for example while blogs provide users constant daily and weekly feedback.

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