Social Media Optimization

Services - Social Media Optimization

Social Media Optimization (SMO) is a form of social media marketing that is geared towards building online traffic to a website resulting from social media sources such as video sharing sites, podcasts, blogs, social networking sites and other online communities. The idea is to structure a website so that it increases its linkability, makes tagging and bookmarking easy, is highly visible in social media sites, rewards inbound links and encourages other social media channels such as blogs to spread the content. In addition the making the website more SMO friendly, companies need to participate actively in social networking sites, target the proper audience and create content that naturally spreads. SMO differs from search engine optimization (SEO) which is focused on delivering traffic from search engine rankings, but definitely complements it as an ideal online marketing strategy. Like SEO, SMO attracts customers, builds brand awareness and establishes customer trust.